The "Today" co-anchor shares the inspiring stories of people who found their life's purpose in unexpected ways, from a Wall Street investment banker-turned-minister to a blue-collar woman who attended Harvard Medical School.

"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. Our seemingly innocent...

"Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like...

Guides people working in jobs they hate on how to make successful career decisions by creating a compass from their natural skills and abilities, personality traits, values, dreams, and passions, directing them to a more fulfilling vocation.

"We live in a culture where most of us suffer from feeling "time poor": the feeling of sprinting from morning to night-stressing over too much to do and not enough time to do it. Cassie Holmes has made this question her life's work: How do we optimally spend our time so that we feel satisfied in the day-to-day and with life overall? With clear, actionable advice from how to be confident in choosing how to spend your time, to how to sidestep distractions...

"A young woman walks into an employment agency and requests a job that has the following traits: it is close to her home, and it requires no reading, no writing-- and ideally, very little thinking. She is sent to a nondescript office building where she is tasked with watching the hidden-camera feed of an author suspected of storing contraband goods. But observing someone for hours on end can be so inconvenient and tiresome. How will she stay awake?...

"Forget the 24/7 lifestyle; productivity expert Juliet Funt explains how to avoid burnout, speed execution, reduce waste, and help teams do more meaningful work by introducing strategic pauses--what she calls "whitespaces"--into their work days and their personal lives"--

"Starting on the first day you got paid to scoop ice cream or restock shelves, you've had the chance to develop the four elements all great careers have in common: relationships, skills, character, and hustle. You already have each of those, to one degree or another. Now it's time to amplify them and apply them in a new way, creating a Career Savings Account"--Amazon.com.