The four : the hidden DNA of Amazon, Apple, Facebook, and Google
(Book)
Author
Published
New York, New York : Portfolio, Penguin, [2017].
Format
Book
ISBN
9780735213654, 0735213658
Physical Desc
viii, 310 pages ; 24 cm
Status
Wausau - MCPL - Adult Nonfiction
338.761 GALLO
1 available
338.761 GALLO
1 available
Description
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Copies
Location | Call Number | Status | Last Check-In |
---|---|---|---|
Wausau - MCPL - Adult Nonfiction | 338.761 GALLO | Available | June 15, 2020 |
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Subjects
LC Subjects
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More Details
Published
New York, New York : Portfolio, Penguin, [2017].
Language
English
ISBN
9780735213654, 0735213658
Notes
Bibliography
Includes bibliographical references and index.
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Citations
APA Citation, 7th Edition (style guide)
Galloway, S. (2017). The four: the hidden DNA of Amazon, Apple, Facebook, and Google . Portfolio, Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Galloway, Scott, 1964-. 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. New York, New York: Portfolio, Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Galloway, Scott, 1964-. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google New York, New York: Portfolio, Penguin, 2017.
Harvard Citation (style guide)Galloway, S. (2017). The four: the hidden DNA of amazon, apple, facebook, and google. New York, New York: Portfolio, Penguin.
MLA Citation, 9th Edition (style guide)Galloway, Scott. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio, Penguin, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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